Technopreneurship

Jadwal

PEMBERITAHUAN

Bagi yang hendak mengambil matakuliah ini, Anda diwajibkan memiliki dan membawa buku teks di setiap pertemuan.

PENGANTAR

Matakuliah Technopreneurship memperkenalkan perspektif enterpreneurship yang dikombinasikan dengan pemanfaatan teknologi. Materi yang dibahas meliputi dasar-dasar enterpreneurship, kreativitas dan inovasi, model bisnis, perencanaan dalam hal pemasaran dan keuangan, pencarian pendanaan, serta pembahasan tentang proses pembentukan bisnis startup..

MATERI

  1. Foundations of Enterpreneurship
  2. Creativity & Innovations
  3. Forms of Business Ownership + Franchising
  4. Marketing Plans
  5. Sources of Financing
  6. Financial Plan & Cash Flow Management
  7. E-Commerce & Enterpreneurship
  8. Innovative Startup Ideas
  9. Prototype & Iteration
  10. Principal Management
  11. Funding and Version 1
  12. Launching and Publishing
  13. How to Keep Growing
  14. Special Topic: Guest Speaker

REFERENSI

  1. Essentials of Entrepreneurship and Small Business Management, 8th Edition (Norman M. Scarborough and Jeffrey R. Cornwall, Pearson)
  2. The Startup Equation: A Visual Guidebook to Building Your Startup (Steve Fisher and Ja-Nae Duane, McGraw-Hill)
  3. The Start-Up J Curve: The Six Steps to Entrepreneurial Success (Howard Love, Greenleaf Book Group Press)
  4. Startup Patterns: How great startup teams work (Sam McAfee, CreateSpace Independent Publishing Platform)
  5. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Ries, Crown Business)